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PADI’s Tasks, Purposes and Goals

PADI strives to be the world’s most respected and successful organization in recreational scuba diving and snorkeling. PADI is committed to product and service excellence, the professional growth and security of our members and employees, healthy competition and partnership within the dive industry and to providing training and opportunity for all who seek to enjoy and safely explore and protect our planet’s oceans, lakes and waterways. Our goals include:

1. To continue to develop and maintain PADI’s leadership position in the dive industry worldwide, as defined by membership, innovation, product sales, image and market equity.
2. To ensure the long-term viability of the company by continuing to improve its financial position and profitability.
3. To evolve PADI into a truly multinational entity encompassing the world market in the context of geopolitical, cultural and financial considerations.
4. To increase the exposure of PADI and the dive industry at the consumer level, while respecting our fiduciary relationship and responsibilities to our members at all levels.
5. To continue to develop programs, products, services, procedures and policies that are member-driven and that continue to result in the highest level of customer service in the industry.
6. To continue to evaluate, benchmark, and improve our company Mission Statement, goals, objectives and purpose on an ongoing basis to ensure that they support and satisfy the needs of our employees, our members and our business partners worldwide.
7. To establish standards for the training of students in snorkel swimming and scuba diving.
8. To promote and encourage the training of the general public in the safety aspects and techniques of participation in underwater activities.
9. To promote and encourage the participation of the general public in dive recreation and dive travel.
10. To establish and maintain high standards for the training and certification of professional members.
11. To monitor and regulate the professional activities of association members while they are engaged in dive instruction.
12. To initiate training programs for association members and apprise them of current practices.
13. To prepare and distribute course curriculum outlines, materials and publications relating to underwater training.
14. To coordinate with other organizations to establish industry-wide training standards.
15. To represent the interests of professional members, retail and resort members and diving in general in the community and before government.
16. Continually improve our effectiveness to provide optimal service.
17. To develop programs that will protect the best interests of professional members and diving in general.
18. To accomplish all of the above while upholding and enhancing the principles and philosophies set forth by Project A.W.A.R.E.

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